Key PointsZillow's stock has fallen about 60% in 2026.

Zillow Costs Less Than $28 a Share. Here's Why I'd Still Not Buy One.

Zillow Group, Inc. operates a real estate application and website that connects consumers with technology, agents and loan officers, and digital solutions in the United States. The company operates through four categories: Residential, Mortgages, Rentals, and Other. The Residential segment includes agent and software, as well as new construction marketing solutions and StreetEasy for sale products. This segment also offers advertising and marketing solutions for real estate agents, premier agent, SaaS customer relationship management, real estate transaction management, appointment center, and enhanced listing services. The Rentals segment includes advertising and a suite of tools for property managers, landlords, and other rental professionals, as well as rental applications. The Mortgages segment provides mortgage originations through Zillow Home Loans and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. The company also generates revenue from display advertising. It also offers a brand portfolio including Zillow, Zillow Premier Agent, Zillow Rentals, Zillow New Construction, Trulia, StreetEasy, Out East, HotPads, Follow Up Boss, ShowingTime, dotloop and Zillow Closing; and a suite of marketing software and technology solutions for the real estate industry. Zillow Group, Inc. was founded in 2004 and is headquartered in Seattle, Washington.

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