Key PointsMore capable AI could change the drinks business by taking on whole jobs that planners, account managers, and product developers handle today.

How AGI Could Stir Up the Beverage Industry

(RTTNews) - Wednesday, NIQ Global Intelligence plc (NIQ) announced that it plans to expand its relationship with Google through the integration of Meridian, Google's open-source MMM framework, into NIQ Cadence, its AI-native marketing effectiveness operating system.

NIQ Global Intelligence plc News