Best of the Best PLC engages in the competition operations in the United Kingdom. The company operates weekly competitions to win luxury cars online, as well as through retail sites within airports and at shopping centers. It also operates competitions, which include prizes, such as motorbikes, luxury watches, technology, holidays, cash, and other items. The company sells tickets to passing airport passengers. Best of the Best PLC was incorporated in 1999 and is headquartered in London, the United Kingdom.